MARVEL-YouTube Page/Avengers

Institution: Marvel Entertainment, a wholly-owned subsidiary of The Walt Disney Company, is one of the world's most prominent character-based entertainment companies, built on a proven library of over 8,000 characters featured in a variety of media over seventy years. Marvel utilizes its character franchises in entertainment, licensing and publishing.

Box Office 

Budget:

 $220,000,000 (estimated)

MARVEL Avengers Website

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Marvel's The Avengers Red Carpet World Premiere: Uploaded in only 2 WEEKS:  
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Avengers Trailer (YouTube)

• Uploaded by MARVEL on 11 October 2011, Avengers out MAY 4TH 2012
• 13,529,712 Views/60475 likes

Featurette: Mini clips from trailer/Movie &Mini interviews from Director & Actors
Genre: Action/Adventure/Sci-Fi

Coursework: Mock Ups

Promotional music video with full song/ Jessie J Domino (Not Official video)

http://iamjojo.com/promo-vid-jessie-j-domino/

My mums new boyfriend - Trailer analysis

1: Media Forms: How does the trailer use media language to estabilsh the film's genre?
The film genre is comedy action and romance, and the trailer helps establish this to us as the audience through the way media language is used. characters is a main way this is portrayed, as only from the trailer we can see that the main female role/ character of the "mother" is made to be amusing for instance at the beginning of the trailer she fall's over and ask's her son "am i dead?" this kind of light hearted humour reflects the film genre as being comedy and the fact that she is dating a criminal and her son knows, yet this kind of serious situation i made be to funny even through her son also connotes the theme of comedy. The action is shown through the fast paced scenes of the trailer, such as the car speeding and the guns used and a few shots of a fight scene were shown, this immediately suggests to the audience that the film is action and will have scenes of complete full on action, yet the film seems to be based on a couple's romance and the gradual falling in love of criminal, with scenes of romantic kissing under nights sky and sexual connotations also hinting to us the genre of romance.


2: Media Representations: How is 'The Family' represented in this trailer?
He whole theme of family is taken lightly in the text yet there still is family shown, for instance even though the mother seams to be a single parent and there is no sign of a father connoting he idea of a broken family and no sense of a nuclear family, on the other hand the fact that the son leaves at the beginning of the trailer, yet when he comes back he still comes back to his family home and back to his mother still manages to keep the whole form of family unity relevant throughout the text. another scene where the family is represented is through the role of the "Mother" as she's been portrayed as more immature and pretty dopey, as if the roles of parent and child have been switched and the son is made to be more responsible than the parent, this can be shown in the way the life of the mother is presented to us, as she has a boyfriend is going to parties and acting "rebellious" and drunk in fast cars with a criminal, she is shown to have no parental responsibilities or even a responsibly adults life. where as the son seems to be the more firm hold of the family as he has a well respected job as an FBI Agent and seems to be more in control when it comes to being responsible, and even though its part of his job, when he hears the danger his mums in with the reckless driving his automatic response is "MY MUMS IN THAT CAR" Suggesting his idea of family values comes first.

Media Confrance Notes:

David Buckingham:

• Mediated events, The Media had a lot of control and provoke during the riots this was mainly done through social networking and social media such as Twitter, Bbm and facebook and the news. During the Riots the main uprour was due to how the news and newpapers represnted the youth at the time, the youngsters of  London were portrayed as hood's wearing hoodies, "Bent on desruction" They were described as uncivilised with "No social value" or care for there streets, homes or anyone including total lack of respect for everyone including themselves. Words mostly used throughout the Media and news was "Thugs" and "Chavs". "Chaves which actully are working class young people, where as most of the people convicted of crimes and taken in were middle class eventough working class and race wise, black people was made to take the blmae, this was mainly done through how the media portrayed the people involved.

Representing youth:

• IPSO's MORI Survey 2005: 40% crime violence and anti-social, 71% negetive

Blaming Media:

• The media was too quick to put blame on a certain group of individuals who interact with pop culture, rap music and underground. Violent video games were also used to blame and create fear umungst London and even the whole of the UK and its advertisment consumers.
  Daily mail "Rap music raves about drugs, violence  and game culture"
  Daily mirror "Thugs used social networking sites to get riots going"
• it could be said to be true that the Media did portray this certain group if individuals as the ones to balme, as the public trust the media corporations such as the BBC and newspapers
• An iconic image used by both the daily mail and the daily mirror days after the riots, thi simage became an iconic image throughout the Media as it was a prime exanexample of who the media wanted to blame for the mass looting and violence involved within riotes of London 2011
   

Newsnight During the Riots.

• David Starkey "Whites are becoming blacks" <== This one quotes mentioned on an interview with David starkey caused major uproar within London. the interview was given the most number of hits on youtube with 125,083 views. he gives his opinions on the UK riots and says some easily misconstrued stuff, leading to much anger within the eyes of the public which was considered to be rasist.
  Where as the rap version of it also gain 44,671 views

• Rap version: http://www.youtube.com/watch?v=q4GaKCBMNs4
• Officail version: http://www.youtube.com/watch?v=OVq2bs8M9HM

The portrayal of family in Brick Lane, 453 words.

Monica Ali overall portrays the family in Brick Lane as strong, but like all families they have issues and problems, most to do with the broken culture most shown in the eldest daughter and the protagonist. The motherly role of the protagonist is shown to be very week and unresponsive throughout the beginning of the film where she is in her own world and her mind stuck in her home land of Bangladesh and her constant reminiscing of her sister as she feels she is not where she belongs; "Take me out of the darkness and give me the light" even as she prays she prays for home and be back where she belongs, in the "light" of her country.
The family may be together in one family home but it is as though they are slowly breaking apart, as every character has a different idea of home, yet due to the fact that the bond between the eldest daughter and the mother is really strong and shown in many scenes through the film, an example of this would be towards the end after the mother is chasing her daughter in the streets of London, and one on the underground the daughter looks at her mother and falls to her knees, this represents the final breakage the opposing culture's have had on the family, and she fall's as though surrendering into the arms of her mother.
Another Bengali family that’s introduced in the film is the family across the block, and the way Monica Ali has set out the film makes us as the audience see view this family through the eyes of the protagonist, and a key feature if this is that this family is way more westernised then we have previously seen, the mother of the family is a constant smoker, and the first time we see her light up a cigarette is extremely iconic of the culture change as we see her reaction which reflects the reaction of the audience, as though it is something abnormal to us who live in a very western society, smoking is considered acceptable and vey common.
There are also many aspects o the narrative that portray the family in a stronger light, such as after the affair, there were no arguments over it, and although the husband/father knew of the affair he had almost blocked it out as though it is unacceptable and something that could bring shame upon his manhood or the family. The fact that the affair wasn’t mentioned in the family shows the strength of the marriage and how the parents managed to keep the family together even after such a dramatic thing that could have teared the whole family apart.